Exhibitors are the heart of every trade show. Their time, resources, and creativity bring events to life so making their experience seamless isn’t just nice to have, it’s essential. When exhibitors feel supported, they’re more likely to return, invest more deeply, and spread the word about your show.
That’s where your official service contractor (OSC) comes in. Beyond managing logistics, OSCs have the power to transform the exhibitor journey from stressful to smooth. With the right strategies, organizers can tap into OSC partnerships to:
- Simplify communications and reduce stress for exhibitors
- Spot and solve potential issues before they escalate
- Deliver personalized support for high-value participants
- Encourage exhibitors to return for future events
Fern, an Nth Degree Company, has released a new white paper, “Leveraging Your OSC to Create Positive Trade Show Experiences,” that explores practical strategies organizers can put into action. From smarter communication to proactive logistics management, you’ll learn how to make exhibiting easier—and your event more successful.