Expanding a 98-year-old conference into an inaugural Nashville event For 98 years, Viticus Group’s WVC has brought the veterinary community together in Las Vegas for a major annual conference featuring education, exhibits, special events and entertainment. WVC has expanded its reach with the launch of WVC Nashville, creating an east coast event while continuing its flagship west coast conference in Las Vegas.
As WVC approached its 100th anniversary, Viticus Group needed a partner capable of supporting its flagship Las Vegas event and expanding into Nashville. With more than 600 exhibitors filling the entire Mandalay Bay Convention Center in Las Vegas, expanding to a second city required a team that could bring WVC’s established standards, quality, and scale to a new market.
Fern became WVC’s general services contractor and strategic partner for both Las Vegas and Nashville, bringing the same core team with national resources and local expertise. After introducing FlexFrame in Las Vegas, Fern brought it to Nashville to elevate the show floor experience. Throughout both events, Fern collaborated with Nth Degree family of companies, INVNT and Nth Degree, to connect production, construction, speaker management and labor, easing the workload for Viticus Group.
WVC successfully executed two major events, welcoming a total of 28,000 attendees – 80% of the inaugural Nashville attendees were new to WVC – and 927 exhibitors. Across key cities Las Vegas and Nashville, Fern managed 181,250 square feet of exhibit space and over 1.6 million pounds of freight. The collaboration with the Fern, Nth Degree and INVNT family of companies also reduced the Viticus Group conference team’s workload by an estimated 25%, creating a strong foundation as WVC moves toward its 100th anniversary.
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Fern developed unique show floor environments that elevated the attendee experience while reflecting the character of each event. In Las Vegas, colorful aisle carpeting and custom structures enhanced the expansive show floor. Both events featured bespoke builds and themed education theaters that brought energy and personality to the show floors. Thoughtful space planning tied both environments together, keeping each event true to the WVC brand while giving Nashville its own look and feel.
Fern developed unique show floor environments that elevated the attendee experience while reflecting the character of each event. In Las Vegas, colorful aisle carpeting and custom structures enhanced the expansive show floor. Both events featured bespoke builds and themed education theaters that brought energy and personality to the show floors. Thoughtful space planning tied both environments together, keeping each event true to the WVC brand while giving Nashville its own look and feel.
WVC invested in making both WVC events FlexFrame shows, elevating the exhibitor experience with a polished, flexible exhibit solution. Fern supported 927+ exhibitors with rental exhibits, graphics, floor coverings and booth services. The modular system gave exhibitors greater flexibility while creating a polished, cohesive show floor that could support both established brands and smaller exhibitors.
WVC invested in making both WVC events FlexFrame shows, elevating the exhibitor experience with a polished, flexible exhibit solution. Fern supported 927+ exhibitors with rental exhibits, graphics, floor coverings and booth services. The modular system gave exhibitors greater flexibility while creating a polished, cohesive show floor that could support both established brands and smaller exhibitors.
Fern managed more than 1.6 million pounds of exhibitor freight for WVC Nashville and Las Vegas combined, coordinating the movement of materials from arrival through delivery to the show floor. With more than 75 tractor trailers of Fern inventory and equipment supporting Nashville alone, the team managed a complex logistics operation while keeping exhibitor move-in and show floor execution running smoothly.
Fern managed more than 1.6 million pounds of exhibitor freight for WVC Nashville and Las Vegas combined, coordinating the movement of materials from arrival through delivery to the show floor. With more than 75 tractor trailers of Fern inventory and equipment supporting Nashville alone, the team managed a complex logistics operation while keeping exhibitor move-in and show floor execution running smoothly.
Fern coordinated the labor needed to support a complex, large-scale event. In Nashville, the team managed approximately 25,000 production hours across pre-show and show-site operations, supporting installation, exhibitor services, custom builds and show floor execution while maintaining consistency across Nashville and Las Vegas.
Fern coordinated the labor needed to support a complex, large-scale event. In Nashville, the team managed approximately 25,000 production hours across pre-show and show-site operations, supporting installation, exhibitor services, custom builds and show floor execution while maintaining consistency across Nashville and Las Vegas.
