Annual events are the cornerstone for many associations activities and provide a unique opportunity to engage not only current customers but attract new ones too. With proper strategic execution they can act as a flywheel to propel both membership growth and enhance the association’s overall value proposition.
These activities, in turn, increase renewals and activate ambassadors who will further promote the association to peers and colleagues via word of mouth.
But, how do you execute? What strategies do you employ?
So, how do you stand out? Many exhibit teams are looking beyond traditional trade show tactics—and taking a cue from an unlikely source: retail.
In Fern’s latest white paper, “Boost Attendance and Membership With Your Event Marketing,” you’ll learn how to effectively leverage event marketing initiatives to drive attendance, spark FOMO, and fuel membership growth with 6 key strategies.
Here’s a preview of strategies covered:
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- Conduct an Event Marketing Audit
- Discover Your Audience and How to Reach Them
- Use Social Proof and Exclusivity to Draw Them In
- Craft a Strong “What’s in it for Me?” Message
- Leverage Data and Audience-Centric Marketing Techniques
- Implement Strategic Pricing
- Conduct an Event Marketing Audit
No matter the size of your association, this white paper is packed with insights to help you effectively turn your cornerstone events into a flywheel that launches greater growth for your association.
Download the white paper and get underway on enhancing your organization’s overall value proposition and ultimately membership growth.