Fern’s Organizer Services are built to support the full lifecycle of an event—combining operational expertise with revenue-focused strategy. By aligning people, process, and technology, Fern helps organizers streamline planning, enhance the attendee experience, and drive measurable results year over year.

We orchestrate the talents and resources of all your partners, exhibitors, and sponsors to deliver extraordinary performances that inspire change and deliver results. Thanks to capabilities supported by Nth Degree Events, Fern delivers an entire suite of services that further streamline event delivery for show organizers. Want to expand exhibit and sponsorship sales? We can do it. Need help with housing, registration, and speaker management? Our team of experts can advise and deliver. Fern has what you need to generate more revenue and make hosting epic events a breeze.

Key Services

Fern collaborates with event organizers to add value and maximize real-life budgets, backed by industry professionals who know how to deliver ideas that work.

  • Housing

    Comprehensive housing services help organizers manage room blocks, contracts, and attendee accommodations while reducing risk and administrative burden.

  • Registration

    Registration support ensures a smooth attendee experience while delivering accurate data, reliable check-in workflows, and operational confidence.

  • Exhibit Space Sales

    Dedicated exhibit space sales support helps maximize revenue by expanding sales reach, improving close rates, and strengthening exhibitor relationships.

  • Sponsorship Sales

    Strategic sponsorship sales support helps organizers create, price, and sell compelling partnership opportunities that deliver value for sponsors while driving incremental event revenue.

  • Speaker & Abstract Management

    End-to-end speaker and abstract management streamlines submissions, reviews, scheduling, and communications—supporting high-quality content delivery.

Housing

With Nth Degree Events, Fern provides attendees a seamless, worry-free experience that exceeds expectations for hospitality and accommodations. We cover all elements of your housing program – handling strategic planning, contract negotiations, attrition management, and more. Whether accommodating 100 or 100,000 guests, our team ensures timely, budget-conscious housing solutions to enhance your events.

Housing

With Nth Degree Events, Fern provides attendees a seamless, worry-free experience that exceeds expectations for hospitality and accommodations. We cover all elements of your housing program – handling strategic planning, contract negotiations, attrition management, and more. Whether accommodating 100 or 100,000 guests, our team ensures timely, budget-conscious housing solutions to enhance your events.

Exhibit & Sponsorship Sales

Fern and Nth Degree Events can work with you to grow the value of your event. We routinely help organizers double the level of sponsor involvement. We’ll do the selling, negotiate sponsorship contracts, and manage relationships that fully monetize your event. And with Fern SponsorView, organizers get an intuitive and powerful online tool to showcase sponsorship opportunities directly to exhibitors.

Exhibit & Sponsorship Sales

Fern and Nth Degree Events can work with you to grow the value of your event. We routinely help organizers double the level of sponsor involvement. We’ll do the selling, negotiate sponsorship contracts, and manage relationships that fully monetize your event. And with Fern SponsorView, organizers get an intuitive and powerful online tool to showcase sponsorship opportunities directly to exhibitors.

Fern brings a new level of organizer services that supports you and your team to sell more, spend less, and deliver an event with even greater impact.

Organizer Services Frequently Asked Questions

What are organizer services and why do they matter?

Organizer Services are the strategic, operational, and revenue-driving solutions Fern provides to support event owners (associations, trade shows, corporate planners, and agencies) in planning and executing their shows. These services go beyond exhibitor support to help you generate more revenue, improve attendee satisfaction, streamline operations, and reduce the burden on your internal team.

What specific services does Fern provide for event organizers?

Fern’s Organizer Services include:

  • Housing Management: Planning and negotiating hotel blocks, managing attrition, handling contracts, and ensuring smooth accommodation logistics for attendees.
  • Registration Support: Custom implementation, vendor coordination, and operational support for registration systems (such as Cvent, RainFocus, Stova, etc.).
  • Exhibit Space & Sponsorship Sales: Dedicated revenue-generation teams to help increase show earnings through booth sales and sponsor partnership management.
  • Speaker & Abstract Management: End-to-end support from call for papers through selection, scheduling, and content delivery integration.
  • Sponsorship Strategy & Activation: Solutions to help organizers design, sell, and deliver sponsorship programs that enhance attendee experience and exhibitor ROI.

These services are designed to help organizers sell more, streamline processes, and elevate the overall event experience.

How does Fern support housing and accommodations?

Fern handles the full lifecycle of housing management, including strategic planning for room blocks, negotiating contracts with venues, attrition and cancellation management, and coordinating logistics with your attendees’ travel plans. This means less administrative work for your team and more predictable budgeting and attendee satisfaction.

Can Fern help with registration systems and attendee check-in?

Yes. Fern supports organizers by working with preferred registration platforms and managing the implementation and operational needs tied to attendee registration, badge issuance, check-in workflows, and data integrity. The goal is to create friction-free experiences for your attendees while giving you clean, actionable data.

What revenue-driving services does Fern offer?

Fern helps organizers maximize revenue through exhibit space sales and sponsorship sales teams. These teams can:

  • Lead and/or augment your sales efforts
  • Create compelling sponsor value propositions
  • Manage sponsor relationships and deliverables
  • Use tools like SponsorView to showcase opportunities to exhibitors and potential partners

This holistic approach helps grow show revenue without over-burdening your internal sales resources.

How do Fern’s Organizer Services integrate with other event partners?

Fern acts as a single point of coordination among your critical suppliers — from registration vendors and housing partners to logistics, exhibitor services, labor, and on-site operations. This unifies planning and execution, reduces redundancy, and ensures everyone is working toward the same goals.

How early should I engage Fern in the planning process?

Engagement as early as possible delivers the most value. Early involvement allows Fern to influence:

  • housing contracts and attrition policies
  • registration system configuration
  • exhibit and sponsorship sales strategies
  • conference scheduling and speaker workflows
  • exhibitor kit development and service planning

Early planning enables strategic alignment and better cost outcomes for your event.

Does Fern handle event operations onsite as well?

Yes. Fern provides on-site operational support that includes coordination with your team, logistics support, exhibitor and sponsor service desks, and management of key event workflows. This extends from move-in through show days to move-out, ensuring consistent execution and quick problem resolution.

What value does Fern bring compared to a traditional GSC?

Fern combines deep operational expertise with revenue-oriented and strategic services — such as sponsorship and exhibit sales, housing, and content workflows — that many traditional GSCs don’t offer. With the support of Nth Degree Events, Fern expands these capabilities further, providing a full suite of solutions tailored for associations and professional event teams.

How does Fern help organizers measure success?

Fern partners with organizers to define event KPIs — including revenue targets, attendee satisfaction, exhibitor retention, and operational efficiency — and aligns services and reporting to those outcomes. This helps organizers understand not just what was delivered, but how it contributed to strategic goals.

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