Challenge

Fern’s Installation & Dismantle and material handling team has a green thumb when it comes to caring for the exacting needs of exhibitors, including many who ship living cargo. And while we’re at it, the new directors are excited about doing a full re-brand for the next Cultivate.

Solution

Fern’s exhibitor services team kept global exhibitors connected with every aspect of their show through our OneView exhibitor portal, detailed exhibitor guides, and communication. Fern’s design team collaborates on every show site to begin the process of creating exciting show branding and engaging experiences for the next Cultivate.

Result

Fern provides Cultivate’s global exhibitors with the tools, communication, and special care they need to thrive. Collaborating with AmericanHort’s leadership and show management team as co-designers of each experience, Fern delivered a fresh expression of the Cultivate brand that unified and beautified every aspect of the show.

“Our partnership with Fern is invaluable and is key to the overall success of Cultivate each year. We rely on the Fern team to serve our exhibitors from around the world, and work closely with our entire team year-round to help plan every detail of the show.”

Case Study Services

Exhibitor Services

Fern’s committed exhibitor services team takes the time to know exhibitors personally, help them track their show from year-to-year and introduce them to new ways to achieve their goals. We provide the tools exhibitors need to succeed, including Fern’s OneView exhibitor portal to manage every move, and FXExchange graphics management platform to efficiently share and order graphics to save time and money.

Exhibitor Services

Fern’s committed exhibitor services team takes the time to know exhibitors personally, help them track their show from year-to-year and introduce them to new ways to achieve their goals. We provide the tools exhibitors need to succeed, including Fern’s OneView exhibitor portal to manage every move, and FXExchange graphics management platform to efficiently share and order graphics to save time and money.

Transportation & Material Handling

From greenhouses in far-away lands to producers nearby, exhibitors used Fern’s powerful online tools and personal support for complete visibility and control of their shipments, farm-to-expo, and to keep costs in check. With Fern 1RATE, Cultivate exhibitors have the confidence to plan ahead, with one per-pound rate with no minimum and overtime changes and no marshalling yard and special handling fees.

Transportation & Material Handling

From greenhouses in far-away lands to producers nearby, exhibitors used Fern’s powerful online tools and personal support for complete visibility and control of their shipments, farm-to-expo, and to keep costs in check. With Fern 1RATE, Cultivate exhibitors have the confidence to plan ahead, with one per-pound rate with no minimum and overtime changes and no marshalling yard and special handling fees.

Creative & Design

In collaboration with the Cultivate event team, exhibitors, and sponsors, Fern led a complete rebranding of the convention center including signage, entrance experiences, registration, props, wraps, and publications - all inspired by the beauty of nature and the green industry.

Creative & Design

In collaboration with the Cultivate event team, exhibitors, and sponsors, Fern led a complete rebranding of the convention center including signage, entrance experiences, registration, props, wraps, and publications - all inspired by the beauty of nature and the green industry.

Our Services at Work

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