The country’s third-largest convenience store and the fifth-largest pizza chain Casey’s General Store (Casey’s), one of the largest convenience store chains and the fifth-largest pizza chain in the U.S operates nearly 2,950 stores across 19 Midwest states. Casey’s Commitment Conference (C3) brings together store and district managers from across the company for an internal leadership event focused on culture, performance, and connection.
C3 needed to support multiple event environments, vendor experiences, specialty areas, and evolving floor plans with tight timelines involving labor coordination and onsite adjustments. With such a large task ahead, lead agency Unbridled needed a reliable partner to scale execution and onsite support to deliver a successful event.
Unbridled turned to Fern to provide expert project management, exhibitor services, labor coordination, and onsite execution. Fern Expo worked closely with Unbridled and the Casey’s team to manage changing floor plans, support large-scale booth installations, coordinate freight and labor, and execute key branded environments including custom private brands booths.
Fern helped create a seamless experience for Casey’s store and district managers to connect with leadership, vendors, and brand activations throughout the four-day conference. Through proactive planning, warehouse pre-builds, and responsive on-site collaboration, the Fern team kept the many moving pieces aligned and running smoothly. The strong partnership with Unbridled was a key to the success of C3.
Fern’s Creative & Design team partnered closely with Unbridled and Casey’s to develop and refine the conference floor plan, supporting an evolving event environment through a highly collaborative process. Working hand-in-hand with Casey’s stakeholders and designers, the team managed ongoing layout adjustments — from shifting spaces and adding certification areas to reconfiguring booth footprints — while maintaining alignment across the broader event experience.
Fern’s Creative & Design team partnered closely with Unbridled and Casey’s to develop and refine the conference floor plan, supporting an evolving event environment through a highly collaborative process. Working hand-in-hand with Casey’s stakeholders and designers, the team managed ongoing layout adjustments — from shifting spaces and adding certification areas to reconfiguring booth footprints — while maintaining alignment across the broader event experience.
Fern’s Exhibitor Services team delivered a high-touch, customer-focused experience for Casey’s vendor partners throughout the event. Treating every exhibitor space as an important part of the overall show experience, the team worked closely with vendors to ensure their needs were met efficiently and professionally. From responsive communication to on-site support, Fern helped create a smooth and welcoming environment that reinforced the value of each exhibitor’s participation.
Fern’s Exhibitor Services team delivered a high-touch, customer-focused experience for Casey’s vendor partners throughout the event. Treating every exhibitor space as an important part of the overall show experience, the team worked closely with vendors to ensure their needs were met efficiently and professionally. From responsive communication to on-site support, Fern helped create a smooth and welcoming environment that reinforced the value of each exhibitor’s participation.
Through detailed production planning, strong on-site supervision, and close coordination with union leadership, the Fern team established clear goals and kept operations running smoothly day-by-day. By proactively preparing labor leadership in advance, Fern ensured crews were aligned, organized, and ready to execute.
Through detailed production planning, strong on-site supervision, and close coordination with union leadership, the Fern team established clear goals and kept operations running smoothly day-by-day. By proactively preparing labor leadership in advance, Fern ensured crews were aligned, organized, and ready to execute.
