Creating the place to put the latest and greatest heavy equipment to the test To accommodate the blockbuster growth of the Equip Expo at the maxed-out Kentucky International Convention Center, we moved the traditional main entrance to a newly renovated lobby, and transformed a hall used for livestock shows into an additional 170,000 sf of exhibition space in time to celebrate Equip Expo’s 40th anniversary.
Fern transformed the entire exterior of the expanded convention center into a vibrant mosaic of brand imagery and messaging. The new branding continued throughout the soaring new lobby space and new exposition space to allow show organizers and exhibitors to fully monetize a bigger and better Equip Expo.
By creating usable (and sellable) new exhibit space, Fern helped dramatically increase the value of Equip Expo. By providing more opportunities for exhibitors to grow their business, we enabled Equip Expo to generate significant new revenue they can reinvest in their industry and community.
Fern’s collaborative approach to design invites event stakeholders to work together to reach for the stars, without breaking the bank. And because our experienced I&D, logistics, and ops teams are involved in the design process, we delivered on vision, on brand, on the money. Rebranding the Equip Expo for its 40th anniversary allowed us to create an authentically new experience that reflects the pride and competitive spirit of an industry on the rise.
Fern’s collaborative approach to design invites event stakeholders to work together to reach for the stars, without breaking the bank. And because our experienced I&D, logistics, and ops teams are involved in the design process, we delivered on vision, on brand, on the money. Rebranding the Equip Expo for its 40th anniversary allowed us to create an authentically new experience that reflects the pride and competitive spirit of an industry on the rise.
Fern’s logistics and ops teams are the Louisville Sluggers. We continue to hit the Equip Expo out of the park each year, because all the best players in town play with Fern. Our people know how great shows work, and why. This gives us the confidence to do what’s never been done before, and find new ways to connect and create lasting value.
Fern’s logistics and ops teams are the Louisville Sluggers. We continue to hit the Equip Expo out of the park each year, because all the best players in town play with Fern. Our people know how great shows work, and why. This gives us the confidence to do what’s never been done before, and find new ways to connect and create lasting value.
