Cincinnati, OH – January 8,2024 – Fern Expo, one of the top trade show and expo service providers, today announced the addition of Eric Hoffend as Vice President of Business Development. Hoffend is an event industry veteran, bringing more than 20 years of experience helping event organizers and exhibitors reach their objectives. Eric is known for his strategic approach with customers, resulting in innovative work with industry-leading trade shows in the Las Vegas region.
Hoffend is a CEM and instructor for IAEE, and he leverages his knowledge of the trade show industry and experiential marketing to help other professionals and organizations continue to grow and evolve. He is also known for his international work, servicing events in cities like Beijing, Shanghai, Abu Dhabi, and Dubai.
“I am looking forward to driving Fern Expo into new growth opportunities,” said Hoffend. “I’m confident that my experience leading successful teams and innovative sales approach will create more opportunities for the company.”
In his new role at Fern Expo, Hoffend will focus on the Las Vegas market, private and association events, bringing a fresh perspective to the company’s growth strategies. He will be responsible for driving business development, expanding market presence and enhancing customer relations.
“Eric’s appointment is a testament to our commitment to excellence and growth,” said John Hense, CEO of Fern Expo. “His vast experience and unique approach to client relationships will be a significant contributor to our continued expansion and success.”
About Fern Expo
Fern (www.fernexpo.com) is a leading national marketing support and tradeshow services provider that delivers unmatched customer service, best-in-class creativity, and innovative solutions for exhibitors and large-scale events. Fern is among North America’s top three face-to-face event service providers, serving more than 1,400 events annually, including many top 100 shows and dozens of Fortune 500 companies.