- PCMA to debut the first-of-a-kind Event Strategy Center at Convening Leaders in San Diego, Jan. 8 – 10, 2024
- Nth Degree Events + Fern to serve as lead agency enabling the new event experiences
- Event organizers can sign up for free, 30-minute consulting sessions to help them reinvent their annual meeting, conference or complete event portfolio
ATLANTA, Ga. – Dec. 13, 2023 – Nth Degree Events, Fern Exposition Services and PCMA today announced they will collaborate to deliver an “Event Strategy Center,” offering strategic consultations to event organizers attending PCMA Convening Leaders in San Diego, California, Jan. 8 – 10, 2024. Under the first-of-a-kind program, event organizers will have the opportunity to meet with event designers and strategists to gain insights into how they can improve and evolve their events and overall event portfolios. Each organizer can explore any relevant topic including how to improve their attendee experience, partner more closely with sponsors and exhibitors, drive more revenue, reduce costs and more.
Interested organizers can inquire on setting up a consultation here.
The Event Strategy Center will be located on the upper floor of PCMA’s upcoming Convening Leaders event. Participants, including association organizers and corporate event planners, will be able to choose from among 16 slots of 30-minute duration and to consult on anything from venue selection, housing, sponsorship sales, experience design and other elements.
“We’re excited to be a lead agency providing consultative services in this new experience from PCMA,” said Robert Lowe, President of Nth Degree Events. “PCMA’s Convening Leaders conference attracts thousands of event organizers from top associations and corporations, and we can offer them both depth and breadth of expertise, drawing on our event organizer experience and the expanded, best-in-class services Nth Degree now offers in conjunction with Fern Exposition Services.”
After joining forces last June, Nth Degree and Fern now offer expanded services—including customized exhibit and sponsorship sales, housing, speaker and content management, and more—to support events of all sizes. Their combined offerings serve the world’s brand leaders in the automotive, fashion, fitness, pharma, healthcare and technology markets, and help deliver some of the largest trade shows in North America including ID Week, PRI, Equip Expo, Apartmentalize and The Utility Expo.
“One of the missions of Convening Leaders, and PCMA more broadly, is to help event professionals take their events, meetings and conventions to the next level, particularly for repeat events that need to be reinvigorated to keep attendees coming back,” said Howard Givner, Senior Vice President of Knowledge & Innovation at PCMA. “Agencies play a critical role in providing strategic, design and creative insights to make events more dynamic, engaging and profitable, and with our new Event Strategy Center we’re able to provide event organizers with opportunities to tap into this vast pool of knowledge. PCMA is excited to welcome three of the event industry’s top agencies to staff our Event Strategy Center.”
About Nth Degree Events + Fern
At Nth Degree Events, we focus on delivering ideas that work and creating the world’s most impactful events and experiences to advance our clients’ personal and business success. Fern is one of North America’s top three national trade show service providers. For more information, visit nthdegreeevents.com and fernexpo.com.
About PCMA
PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. PCMA is the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. PCMA’s mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit them at pcma.org.
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